A CREATIVE CLASSIC
SUKRITI DAHIYA
Digital
Marketer
Portfolio
Bio
I am a creative force with the ability to transform words into intriguing narratives. I know how to engage and inspire, having written scholarly papers for over three years and taught for two. I combine my passions for literature, education, and digital marketing, making her a dynamic force in any endeavor. I am an outstanding communicator, analytic thinker, and strategic problem solver who thrives in team environments. I am passionate about using creativity and strategy to convert challenges into opportunities. When I’m not creating intriguing material, you can find me working on creating one because I’m never not creating content.
My approach
I have always been driven by the intricacies of suspense and the power of mystery in storytelling. My approach to creating emotionally intelligent and unforgettable thrillers is induced in my passion for crafting intense, thought-provoking, and immersive experiences that leave a lasting impact on the audience. I look forward to continuing to hold my grips for stories that challenge, entertain, and push the boundaries of all genres.
EDUCATION
My scholastic experience has been a fascinating one, full of development and discovery. It all began in India, where I fell in love with English literature and cultural studies, which sparked my interest in narrative and artistic expression.
Driven by a desire to share this passion, I pursued a career in education, acquiring new teaching methods and refining my communication abilities. Now in Canada, I'm pursuing a career in digital and content marketing, keen to combine my literary background with cutting-edge digital methods.
This diversified educational path has not only provided me with a versatile skill set, but has also fueled my zest for taking on new problems with creativity and energy.
Post-graduate Certificate in Digital & Content Marketing York University, Toronto, Canada, (ends in Aug 2024) Concentration: Marketing Strategies, SEO, SEM, Content Creation, Social Media Management, CRM |
Bachelor of Education Maharshi Dayanand University, India Specialization: English & Social Studies Primarily focused on language teaching and mentoring practices, centering on student psychology and sociological understandings. |
Master of Arts in English & Cultural Studies Panjab University, Chandigarh, India Focused on British Drama, Poetry, and Fiction, with special emphasis on Literary Criticism and Linguistics. |
Bachelor of Arts (Honours) English Maharshi Dayanand University, India Specialisation: Phonetics, Language, English Literature, Communication Graduated with Distinction for Outstanding Subject Knowledge & Literary Achievements. |
WORK SAMPLES
In the next few slides, I have positioned my work. Some of them are my academic projects and some my creative outlook of certain brands in the market.
VIDEO AD MOCKUPS
JARRITOS
DR PEPPER
DEL MONTE
SHAPE
YOUR
SNACKING
FT.
CHIN CHIN
LEARN
CHIN CHIN
MAKING PROCESS
&
CREATE
SMILES!
PINTEREST AESTHETIC
OUR PLACE OR YOURS?
THE GUESS GAME!
CAROUSAL POSTS
PACKAGING POP!
BIJI LAW
POETRY WRITING
Freestyle
SHALLOW LEADERSHIP
The reality appears
To drench me a bit
Into the world and vehemence
Of unworthy leaders
I doubt, I doubt much
With every reign they make
But I still stand tall
In that dark, deep void
They rule like those unjust kings
Who, years ago, kept rolling their heads
With liquor and women
Drowsing on their lips
Not much has changed, not much well!
In this age of anomalous newness
We live like ‘em fools
Who are torn off their truths
By some unqualified couches
What shall a distasteful truth again be
Than being led by the rotten?
DON’T BOTTLE UP
When digits and scores rule your brains
And taunts dance in the circus of speech
When depression controls your every nerve
When every mouth is grouped to teach
When silence is not silence anymore
And everything happens in the large of its size
When no world seems yours to you
And no man to you really says, ‘’Rise’’
When their words eat and sleep in your head
And you can’t help but let them grow
When your skull’s been made a shallow li’l bin
And all your dreams get crumbled and thrown
Then there comes the stage in your struggle
When you’ll ultimately lose your soul in the sky
Your eyes will cry over the heart turned half
And you won’t find someone who says,
‘’go, give it a try’’
Don’t hold onto the privy broken by
The ghosts of men running to and fro
Whose lives are crammed with tedious tales
But do not know how to live big though
You have it in you, you have it all
Unequalled by anything that turns you down
You have a heart so blissfully embellished
And quite a head that deserves a crown
A LETTER
Did you ever, ever write letters?
How tender a love, how foldable to be carried along,
the love, good and quiet, stretches improbably.
The heart falls with all it's weight, scattered in ink, sending heartbeats and all that there is.
Here’s a letter story of a li’l girl:
She dips her hand in ink
for minutes and minutes or more
she writes and oh her cheeks!
twinned with the pink she wore.
How essentially still, as if painted
well unbothered seemed her eyes
No noise could stop her pace, I know
by how her hand just flies.
Crossing her tiny feet to ponder
over the words that roam
atop her paper, she read soft
and felt her heart's at home.
Unruffled, she sat at the window
enveloping her heart to heave
she hurried to the red mailbox
"It'd be read", she longed to believe.
"Your dad's in the sky" her mother'd say
slyly sliding out her letter to keep as such,
with the hundreds of 'em, she couldn't hold
how her little hands could write so much.
YOU AND I
I LOVED YOU
A SINKING SOUL
‘em blocked veins, that ripped heart
All a mess, you and I
This dire love, it ain’t love
It’s a sea we’re drowning by
Boiled over and fried out
We ate us up eye to eye
Roast you deep, skin to skin
Bleed me down till I cry
This holy love is striving much
We can’t mend, we can’t try
You smoked me, I flamed you
We walked too far just to die
I loved you
Not wisely but well
For long, too long
I loved being there
In absolute affection
Of feeling and falling
Into unconsciousness
I loved so much
And collapsed just there
Into certain hovering heaven
I believed you and fluttered along
For a little while
I stayed in the ambiguity
And called it love
I am lying on the shore, drunk
So feral, so uncontrolled,
Frozen, suspended
And curled up in head trips
The body gives in,
Past the tremor
The mind moves on
But the heart,
It lingers, it grows stuck.
It just remains,
Inserted, pierced,
And possibly unattended.
A REVISIT
FOREVER
ON REPEAT
I’m bringing back
the times we spent at the shore,
that handful of love
I’m going again, so to know
if after all, it still feels the same,
to be moving mild and loving mild
against those waters, waving back and forth,
Would you get on this ramble and stumble along, to know if we fall the same, for each other, over again, after all this time!
And,
let me travel back and forth
the unfiltered faces of you.
Let me inhale the sunsets of your soul
and live a little more, unaware
of how soon you’ll be moved out of me,
off my skin, but the heart
that held you since forever
will but hold you still.
Then you re-create all
of what there was
the soft smiles,
the mild pain
What if it blinds me?
Again of the same kind
and turn my heart on sale!
I’ll tell you then
if you stay a scar on my neck
or a peck of love.
PROSE
SELF LEARNING
I have learned a lot about myself. I spent the crucial years of my life muddling in self-doubt, all soaked up and drenched to the core. It took me ages to get back on my feet and walk like I don't have a care in the world. My talents are my own to cherish, and I don't go about seeking validation from just everyone waiting to hop on them with opinions. But I am always open to constructive criticism.
Delving deeper into my unfazed self, I believe self-reliance has refined me in and out. I began expending my energy on bettering myself up and creating a healthier version of my mind for it to stay in sync with the brilliance I carry in my words. My belief earns me contentment in anything I put my hands on. Adding on, it renders me the liberty to get to grips with the people around me. I have learned to cherish the essence of trusting myself and not letting my diffidence hover around my self-pride. Try revealing yourself to new inventions and practice self-admiration often.
CELEBRATING
WOMEN
There could never be a single day to describe the courage, determination, and unparalleled zeal of a woman to build a home, a family, and even the entire nation if the need be. I had been acquainted with several such women throughout my life and imbibed from them some real powerful aura and strength to acquire certain academic and emotional heights. It is the story of a woman who not only inspired me but put forth innumerable sacrifices to get me to the place I am in right now.
She is my mother. when I look back on the struggles that she overcame, I realize how impeccably well she molded me into the person I have become and the amount of patience needed to raise me despite the societal pressure she might have gone through in the process. She had been with me standing strong and mentoring me on my way to new experiences in life. and so if I want to write her in lengthy paragraphs of remarkable terms in a secure space with a full-inked pen, it would still be, if you trust me, an incomplete drop of water filling up an ocean in itself full. An influential woman is a legacy to carry forward and an epitome of bliss and radiance illuminating around alive.
ACADEMIC SAMPLES
BLUBOHO
In this project, I researched the jewelry market, identifying trends and analyzing bluboho's competitors. I defined the target audience by looking at demographics like age, gender, income, and location and delved into their lifestyle, values, and interests to find their pain points and triggers.
Using this data, I developed tailored marketing strategies and created engaging content for digital platforms, ensuring it was SEO-friendly. I presented my findings clearly, communicated effectively with the team, and wrote detailed reports.
Throughout, I used tools like Google Analytics and Keyword Planner, applied strategic thinking, and managed my time efficiently to keep the project on track.
I developed a content journey map and a detailed brand persona for bluboho. The journey map tracks customer stages from awareness to loyalty, highlighting key triggers like the desire for eco-friendly fashion and sharing purchases on social media.
The brand persona, Natalie Johnson, values sustainability and individuality. Her challenges include finding sustainable accessories and navigating the competitive fashion industry.
It taught me how to map customer journeys, create detailed personas, analyze the market and audience, strategize content, and communicate effectively. Overall, it enhanced my ability to craft targeted marketing strategies and deeply understand the customer experience.
In this project, I wrote a blog post for bluboho, focusing on the deeper meaning of jewelry for enthusiasts. This involved interviewing people who view jewelry as more than just adornment. I added meta descriptions, title tags, and alt texts to enhance the blog's SEO. Additionally, I created a social media post for the brand. Through this, I gained skills in content creation, SEO optimization, interviewing techniques, and social media marketing. This experience helped me understand how to craft meaningful stories that resonate with an audience and promote brand engagement.
In this project, I did a deep dive into bluboho's social media presence, auditing all their platforms and conducting a SWOT analysis for each one. I also thoroughly examined their website, pinpointing areas that needed improvement and suggesting ways to optimize it. This involved a lot of detailed research.
Through this process, I gained valuable skills in social media analysis, website auditing, and research. It helped me understand how to identify strengths and weaknesses in a brand's digital presence and provided me with practical insights into improving website performance and user experience.
The SEO project for Klue focused on optimizing key keywords, improving meta descriptions, and ensuring all images had alt attributes.
Key tasks included enhancing website security with SSL/HTTPS, optimizing internal and external links, and improving page speed and response time. Tools like Aioseo, MOZ, and Google Pagespeed Insights were used for analysis. Key improvements included reducing HTML size and page requests and making the site more mobile-friendly.
From this project, I gained practical SEO skills, effective use of various tools, and a deeper understanding of optimizing websites for better search engine rankings and user experience.
The project for AlignRite required us to create two specific ad groups, each with its own theme.
The first ad group, "Quality Aligners in Budget," focused on attracting customers looking for affordable and flexible payment plans for teeth aligners. The second ad group highlighted the benefits of post-treatment retainers, aimed at customers seeking long-lasting results.
I conducted thorough keyword research to identify the best keywords, along with their search volumes, competition, and estimated costs per click. This project helped me understand how to effectively structure ad groups and perform in-depth keyword research. I also learned how to manage a PPC campaign to attract high-quality leads and optimize ad performance.
For the Mejuri project, I conducted a comprehensive social media audit to analyze the brand's online presence. The project required thorough market research to understand the competitive landscape, audience demographics, and engagement metrics. I assessed Mejuri's performance across various social media platforms, identified areas for improvement, and provided strategic recommendations. This project enhanced my skills in market research, data analysis, and developing actionable insights to optimize social media strategies.
Testimonials
Sonali Palkar- Shetty
Global Education Enthusiast | Empowering Student Success | HigherEd Consultant | Strategic Marketing & Business Development | B2C Sales & Operations
I had the pleasure of working closely with Sukriti during her tenure as an Content Writer at Imperial Platforms, where I directly supervised her work. Sukriti is a highly talented individual with exceptional skills in academic writing, content creation, and creative thinking. She consistently demonstrated a strong understanding of tasks assigned and translated complex ideas into clear and concise written material. Her attention to detail and commitment to quality were evident in every task she undertook.
What set Sukriti apart was her creative acumen. She had a knack for thinking outside the box and approaching tasks with innovative solutions. Whether it was brainstorming ideas for new content or finding unique angles, Sukriti consistently brought fresh perspectives to the table. Furthermore, she has a natural ability to convey ideas effectively, both in writing and verbally. Her professionalism and collaborative approach made her a valuable team member, and she was always willing to go above and beyond to ensure success. I have no doubt that she will continue to excel in her future endeavors and make significant contributions to any organization fortunate enough to have her on board.
CONTACT INFORMATION:
SUKRITI DAHIYA
EMAIL: sukriti.dahiya.00@gmail.com
PHONE: +1 (437) 868-2169
Toronto, Ontario
That’s about me but that’s not it!